BRAND STORYTELLER. POP CULTURE ENTHUSIAST.

COMMUNITY CULTIVATOR.

Always up for the challenge, she brings the "Chic" in Chicago to the streets of NYC. 

Lara is an ambitious graduate of Northwestern University, where she majored in Communication Studies, and received a specialization certificate in Integrated Marketing Communications. During the week, Lara works at a global public relations agency overseeing talent, entertainment and music partnerships.

As a multi-passionate Marketing & Public Relations focused young professional, Lara is a generous team player that works calmly under pressure, always going above and beyond to her client’s needs.  

Known for her unique organization style, a gift for details, and overall positive energy, Lara has led, consulted an assisted in planning and execution of a wide variety of successful events, campaigns, and partnerships.

Specialties: Talent Procurement & Management, Public Relations, Music Partnerships, Event Management, Social Media, Branding + Identity, Reporting + Analytics